AfterTheClip

undercover-boss · Texas, USA

Hooters Manager 'Jimbo' Reprimanded After Undercover Boss Appearance, CEO Coby Brooks Moved to Twin Peaks

What happened?

Disciplined

Hooters manager 'Jimbo' was reprimanded and adopted a more politically-correct management style after his conduct on *Undercover Boss* aired in February 2010, while CEO Coby G. Brooks later left Hooters to become a franchisee for Twin Peaks.

7 sourcesBy AfterTheClip Desk · Last checked Jul 31, 2026

By AfterTheClip Research

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Timeline

  1. PR Newswire announces that Coby G.

  2. The *Undercover Boss* episode featuring Coby G.

  3. CBS News reports that 'Jimbo' was reprimanded and adopted a more politically-correct management style after the Undercover Boss episode aired.

  4. Hooters of America confirms that the manager 'Jimbo' has resigned from his position.

  5. Coby G. Brooks leaves Hooters following the sale of the company.

  6. Coby G.

What people are asking

Is Coby Brooks still CEO of Hooters?

No, Coby G. Brooks left Hooters after the company was sold in 2011. He later became a franchisee for Twin Peaks, another restaurant chain.

What happened to Jimbo from Undercover Boss?

According to CBS News, Jimbo, the Hooters manager featured in the *Undercover Boss* episode, was reprimanded and adopted a more politically-correct management style after the incident aired.

Receipts

How we researched this & corrections

Information was compiled from initial research findings, including news articles and company press releases, focusing on details supported by specific source URLs.

  • Jul 31, 2026 — Following the February 2010 airing of the Undercover Boss episode featuring Hooters, the restaurant manager known as 'Jimbo' resigned from his position. While the episode initially depicted him being reprimanded and instructed to change his management style, official statements from Hooters of America confirmed shortly after the broadcast that he had resigned to pursue other opportunities outside the Hooters system. Additionally, former Hooters CEO Coby G. Brooks, who appeared on the show, eventually left Hooters in 2011 following the company's sale and transitioned into a role as a franchisee for the competing restaurant chain Twin Peaks.

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